• From the Garden to the Shelf

    InteliFresh 2019

    22 February 2019


The second edition of InteliFresh - the forum for fresh produce sales in Bulgaria, took place in Plovdiv on 22nd of February 2019. InteliFresh 2019 gathered fruit and vegetable producers with all the largest retail chains in the country, other Bulgarian and foreign wholesalers, processors and technology and service providers from the garden to the shelf.

Over 250 participants proved InteliFresh as an unique of its form and benefits event in the Bulgarian agricultural calendar. InteliFresh 2019 not only helped establishing business contacts, but also gave field for know-how, experience and idea transfer between farmers and experts. The newest market requirements regarding better production and sales practices were introduced to the InteliFresh guests during the presentation panel. The b2b zone gave an exclusive opportunity for direct sales negotiations with managers of retail chains and other traders, closing deals and setting new partnerships with various suppliers in the F&V production.

The contribution of InteliFresh to the growth and development of the Bulgarian F&V sector is already visible through the shelves of the retail chains, where our guests' production is more and more frequently presented - with high quality, prepared and packaged according to the latest global market standards.

InteliFresh is an event inspired of you and dedicated to you. Its success is due to your activity and support. Thank you!


8.50 - 9:40 AM: Registration


Paldin Hall (300 seats)

9.45 - 10.00: Official opening speech and "Global market trends in fruit and vegetable demand", Nikolay Valkanov (InteliAgro)

10.00 - 10.05: Welcoming speech by Mr. Arie Veldhuizen, agricultural counsellor at the Embassy of The Kingdom of the Netherlands

10.05 - 10.55: "Sales opportunities via the modern trade distribution channels" - discussion with representatives of retail chains in Bulgaria (Kaufland, METRO, BILLA), moderator - Mr. Petar Ganev (Institute for Market Economics - IME)

10:55 - 11:15: "Production certification under the global quality and safety standards - benefits, requirements and costs", Mr. Kliment Petrov (BulGAP)

11.15 - 11.30: "The hard road to success", Mr. Anton Totev (Melisa Fruit)


"Technologies in growing and market preparation in fruit and vegetables" Panel

11.30 - 12.00: "Technologies in help of the farmers - automation from seedling production to harvesting and packaging", Mr. Tervel Nikolov (Visser-Opora)

12.00 - 12.30: "Yield optimization through precise fertilization", Mr. Borislav Rangelov (Ekodarpol Balkans)

12.30 - 13.00: "How to preserve tree health while lowering the plant protection costs", Mr. Zvezdomir Zhelev - Director of the Center for Integrated Plant Disease Control (Agricultural University of Plovdiv)


Business lunch at the main restaurant - 13.00 – 14.00


14.00 - 14.20: "Bulgarian organic and conventional produce - welcome to the Romanian market", Mr. Ilias Papageorgiadis (MORE Bio Commerce)

14.20 - 14.40: "Tradin Organic on the Bulgarian market", Mr. Nikolay Georgiev (Tradin Organic/SunOpta Foods)

14.40 - 15.00: "How to expand our EU export", Mr. Reinoud Nuijten (Centre for the Promotion of Imports, the Netherlands)

15.00 - 15.20: "Farmers' associations and cooperatives in the Netherlands", Ms. Inge Ribbens (Fresh Produce Center, the Netherlands)

15.20 - 15.40: "Blueberries - production, trade and export", Mr. Nikolay Valkanov (InteliAgro)

15.40: "Financing on the road to success", Mr. Milen Vlaev (DSK Bank/DSK Agro).


b2b-zone hours

11.40 - 13.00: First round

15.50 - 17.00: Second round


ARIE VELDHUIZEN EN ARIE VELDHUIZEN EN Embassy - Kingdom of the Netherlands
Milen Vlaev Milen Vlaev DSK Bank
Georgi Garnevski Georgi Garnevski METRO Cash&Carry
Nikolay Georgiev Nikolay Georgiev TRADIN ORGANIC
Kliment Petrov Kliment Petrov Director, BULGAP
Petar Ganev Petar Ganev Institute for Market Economics
Stoyan Tachev Stoyan Tachev BILLA Bulgaria
Veselin Spasov Veselin Spasov Kaufland Bulgaria
INGE RIBBENS INGE RIBBENS Fresh Produce Centre, the Netherlands
Anton Totev Anton Totev Melisa Fruit
Ilias papageorgiadis Ilias papageorgiadis MORE BIO COMMERCE
Zvezdomir Zhelev, PhD Zvezdomir Zhelev, PhD Agricultural University, Plovdiv
Tervel Nikolov Tervel Nikolov Visser-Opora
Borislav Rangelov Borislav Rangelov Ekodarpol Balkans


Park Sankt Peterburg Hotel

Adress: 97 Bulgaria Blvd, Plovdiv, Bulgaria

Phone number: +359 32 91 03


Get directions

InteliFresh is organized by InteliAgro Bulgaria

т: (+359) 899 911 597

@: office@inteliagro.bg

w: www.inteliagro.bg