The second edition of InteliFresh - the forum for fresh produce sales in Bulgaria, took place in Plovdiv on 22nd of February 2019. InteliFresh 2019 gathered fruit and vegetable producers with all the largest retail chains in the country, other Bulgarian and foreign wholesalers, processors and technology and service providers from the garden to the shelf.
Over 250 participants proved InteliFresh as an unique of its form and benefits event in the Bulgarian agricultural calendar. InteliFresh 2019 not only helped establishing business contacts, but also gave field for know-how, experience and idea transfer between farmers and experts. The newest market requirements regarding better production and sales practices were introduced to the InteliFresh guests during the presentation panel. The b2b zone gave an exclusive opportunity for direct sales negotiations with managers of retail chains and other traders, closing deals and setting new partnerships with various suppliers in the F&V production.
The contribution of InteliFresh to the growth and development of the Bulgarian F&V sector is already visible through the shelves of the retail chains, where our guests' production is more and more frequently presented - with high quality, prepared and packaged according to the latest global market standards.
InteliFresh is an event inspired of you and dedicated to you. Its success is due to your activity and support. Thank you!
8.50 - 9:40 AM: Registration
Paldin Hall (300 seats)
9.45 - 10.00: Official opening speech and "Global market trends in fruit and vegetable demand", Nikolay Valkanov (InteliAgro)
10.00 - 10.05: Welcoming speech by Mr. Arie Veldhuizen, agricultural counsellor at the Embassy of The Kingdom of the Netherlands
10.05 - 10.55: "Sales opportunities via the modern trade distribution channels" - discussion with representatives of retail chains in Bulgaria (Kaufland, METRO, BILLA), moderator - Mr. Petar Ganev (Institute for Market Economics - IME)
10:55 - 11:15: "Production certification under the global quality and safety standards - benefits, requirements and costs", Mr. Kliment Petrov (BulGAP)
11.15 - 11.30: "The hard road to success", Mr. Anton Totev (Melisa Fruit)
"Technologies in growing and market preparation in fruit and vegetables" Panel
11.30 - 12.00: "Technologies in help of the farmers - automation from seedling production to harvesting and packaging", Mr. Tervel Nikolov (Visser-Opora)
12.00 - 12.30: "Yield optimization through precise fertilization", Mr. Borislav Rangelov (Ekodarpol Balkans)
12.30 - 13.00: "How to preserve tree health while lowering the plant protection costs", Mr. Zvezdomir Zhelev - Director of the Center for Integrated Plant Disease Control (Agricultural University of Plovdiv)
Business lunch at the main restaurant - 13.00 – 14.00
14.00 - 14.20: "Bulgarian organic and conventional produce - welcome to the Romanian market", Mr. Ilias Papageorgiadis (MORE Bio Commerce)
14.20 - 14.40: "Tradin Organic on the Bulgarian market", Mr. Nikolay Georgiev (Tradin Organic/SunOpta Foods)
14.40 - 15.00: "How to expand our EU export", Mr. Reinoud Nuijten (Centre for the Promotion of Imports, the Netherlands)
15.00 - 15.20: "Farmers' associations and cooperatives in the Netherlands", Ms. Inge Ribbens (Fresh Produce Center, the Netherlands)
15.20 - 15.40: "Blueberries - production, trade and export", Mr. Nikolay Valkanov (InteliAgro)
15.40: "Financing on the road to success", Mr. Milen Vlaev (DSK Bank/DSK Agro).
11.40 - 13.00: First round
15.50 - 17.00: Second round
Nikolay Valkanov - analyst and director of InteliAgro - organization supporting sustainable and competitive agriculture. Head of "Economical Analysis in Agriculture" project at the Institute for Market Economics (2012-214). Author of several research on the CAP effects in Bulgaria, Dairy cattle in Bulgaria, perspectives in front of the fruit and vegetable production in the country, etc. Mr. Valkanov has more than 150 publications on agriculture at different media. European science graduate at the Sofia university "St. Kliment Ohridski".
Georgi Garnevski is the manager of the "Fruit and vegetable" project at METRO Bulgaria. He is "Trade Economics and Management" graduate from the Varna University of Economics. He is part of the METRO team from the very beginning of its Bulgarian operations. From 2016 he is dedicated to "Grown with care in Bulgaria" project development, which has entirely changed the supply business model of the company regarding fruit and vegetables. METRO has started working with domestic farmers, building an assortment of 150 Bulgarian F&V varieties which are directly supplied to METRO stores. "Grown with care in Bulgaria" has turned the largest Bulgarian wholesaler into mediator between its HoReCa customers and Bulgarian farmers. Under this project METRO offers direct contracting with farmers, guarantees fast payment and additional support.
Nikolay Georgiev is representative of Tradin Organic and Sunopta Foods in Bulgaria.
For the past six years his work experience is related to organic products trade.
He manages and coordinates different organic projects of the company in the Black sea region in their full business cycle - start, organic, certification, logistics, internal organization, relations with public institutions. In addition, he is responsible for the organic production traceability, communication with certifying bodies and document management. Mr. Georgiev work also on exploring new business opportunities in food raw material trade.
Kliment Petrov, PhD - Manager of BULGAP and leading expert and lecturer on the GLOBALG.A.P. standard for godd agricultural practices.
Mr. Petrov is the founder and chairman of the Bulgarian technical working group on GLOBALG.A.P. He has PhD in microbiology and biochemistry from the Sofia University "St. Kliment Ohridski" and "University of Nantes". He has specialized in France.
Institute for Market Economics
Petar Ganev is a senior economist at the Institute for Market Economics (IME). His professional interests are focused on the economic cycle, public finance and role of the state, regional development, free market and economic inequality. He studies also the history of the Austrian school of economics. Mr. Ganev is chairman of the executive board of the Bulgarian macro economic association (2016-2017). Author of numerous articles and publications on economic topics. Responsible for the student initiatives at IME.
Borislav Rangelov is founder and director of - Ekodarpol Balkans - one of the fastest growing and successful organic fertilizer supplier in Bulgaria and the Balkans.
As part of the Polish company EKODARPOL, Ekodarpol Balkans distributes on the Bulgarian market innovative and highly effective products for agriculture. The company aims at building long term partnerships with farmers, covering all of the popular crops in the region.